Real Projects · Real Outcomes

Shopify Case Studies

Explore 11 Shopify projects with measurable results across store redesign, SEO, speed optimization, CRO and performance marketing.

Explore Case Studies

Explore Our Work

See how MeroxIO has helped eCommerce brands address real challenges through Shopify development, SEO, speed optimization, CRO, and performance marketing.

+189% Organic TrafficHome Décor & Lifestyle
The Artment Shopify · India · 75 Days

Redesigned & SEO-optimized store that grew organic traffic by 189%

An outdated home décor store with poor SEO and slow mobile experience — we transformed it into a conversion-first storefront that ranks.

  • +189%Organic Traffic
  • 2.6×Conversions
  • 1.9sLoad Time
+241% RevenuePremium Home Décor
Pequra Shopify · India · Mirzapur · 60 Days

Handcrafted carpet brand grew revenue +241% in 60 days

Beautiful handcrafted rugs hidden behind a poor digital experience. We rebuilt the store and secured top rankings for high-value carpet keywords.

  • +241%Revenue
  • +312%Organic Traffic
  • 2.1sLoad Time
+247% ROASWomen’s Fashion & Ethnic Wear
Anoothi Online Shopify · India · 60 Days

Fashion label scaled paid sales across western, ethnic, chikankari, and co-ord collections

Anoothi sells dresses, tops, kurta sets, kurtis, chikankari styles, plus-size edits, and co-ords. We tightened campaign segmentation and landing relevance to improve paid efficiency.

  • +247%ROAS
  • +168%Revenue
  • 34%Lower CPA
+167% Organic TrafficNatural Beauty & Ayurvedic Care
Biotique Shopify · India · 45 Days

India's Ayurvedic beauty brand captures page-1 rankings for 80+ keywords

600+ SKUs, zero SEO structure. We built a complete SEO architecture that unlocked consistent organic growth for one of India's most trusted beauty brands.

  • +167%Organic Traffic
  • 80+Page-1 Keywords
  • 2.3sLoad
+228% ROASMontessori Toys & Kids Ecommerce
Erenjoy Shopify · India · 75 Days

Montessori toy brand scaled revenue with a cleaner store redesign and sharper paid funnels

Erenjoy sells wooden Montessori toys, teething toys, puzzles, and push-pull products. We reworked the storefront and campaign journey to convert parents faster.

  • +228%ROAS
  • +142%Revenue
  • 1.8sLoad Time
+198% Organic TrafficPremium Skincare
Sarin Skin Shopify · India · 30 Days

Skincare brand grows organic traffic +198% in 30 days

A premium skincare launch with no organic visibility. We built the technical foundation and content architecture to generate search traction fast.

  • +198%Organic Traffic
  • 45+Keywords Ranked
  • 92PageSpeed Score
+176% ConversionsPremium Cosmetics
Hilary Rhoda Shopify · India · 60 Days

Premium cosmetics brand grows conversions +176% with a luxury store redesign

An aspirational beauty brand undercut by a generic store. We built a luxury digital storefront matching the brand's premium positioning — AOV jumped 89%.

  • +176%Conversions
  • +89%AOV
  • 1.7sLoad Time
+219% ROASHand-Embroidered Jewellery & Accessories
Onushshar Shopify · India · 45 Days

Hand-embroidered accessories brand improved ROAS with sharper catalog and creative targeting

Onushshar sells hand-embroidered jewellery, hair accessories, handbags, and oversized quote t-shirts. We refined paid targeting around bestselling categories and limited-edition positioning.

  • +219%ROAS
  • +151%Revenue
  • 41%Lower CAC
+203% RevenueContemporary Furniture
MH London Shopify · United Kingdom · 90 Days

London furniture brand grew online revenue by 203% after full store redesign

Slow load times and a dated design were costing MH London premium UK customers. We built a high-performance storefront worthy of their contemporary range.

  • +203%Revenue
  • 2.2×Conversions
  • 1.6sLoad
+173% RevenueConsumer Appliances
Blue Star Shopify · India · 90 Days

Appliance storefront redesign improved discovery across ACs, air coolers, purifiers, and refrigeration

Blue Star's consumer store spans air conditioners, air coolers, air purifiers, and refrigeration products. We streamlined category discovery and made the buying journey easier for high-intent shoppers.

  • +173%Revenue
  • 2.1×Conversions
  • 32%Higher AOV
+156% OrganicDesigner Leather Accessories
RUMO Shopify · India · 45 Days

Leather accessories brand captures premium buyers through SEO & CRO

RUMO's handcrafted leather bags relied entirely on Instagram. We combined keyword strategy with conversion optimization to drive qualified traffic that converts.

  • +156%Organic Traffic
  • 2.9×Conversions
  • 38New Keywords

Case Study Results at a Glance

Client Industry Key Results Services
The Artment Home Décor & Lifestyle 189% Organic Traffic Growth
2.6× Conversion Rate
1.9s Page Load Speed
67% Cart Abandonment Drop 		Store Redesign, Speed Optimization, On-Page SEO, Content Strategy
Pequra Premium Home Décor 241% Revenue Growth
312% Organic Traffic
2.1s Page Load Speed
71% Bounce Rate Drop 		Store Redesign, SEO, Conversion Rate Optimization, Checkout Optimization
Anoothi Online Women’s Fashion & Ethnic Wear 247% ROAS Growth
168% Revenue Lift
34% CPA Reduction
29% Higher AOV 		Performance Marketing, Meta Ads, Campaign Structuring, Landing Page Optimization
Biotique Natural Beauty & Ayurvedic Care 167% Organic Traffic Growth
80+ Page-1 Keywords
2.3s Page Load Speed
43% Bounce Rate Drop 		Technical SEO, On-Page SEO, Content Strategy, Speed Optimization
Erenjoy Montessori Toys & Kids Ecommerce 228% ROAS Growth
142% Revenue Lift
1.8s Page Load Speed
39% CPA Reduction 		Store Redesign, Performance Marketing, Landing Page Optimization, Conversion Rate Optimization
Sarin Skin Premium Skincare 198% Organic Traffic Growth
45+ Keywords Ranked
92 PageSpeed Score
88% Faster Load Time 		Technical SEO, On-Page SEO, Speed Optimization
Hilary Rhoda Premium Cosmetics 176% Conversion Rate Lift
89% Average Order Value
1.7s Page Load Speed
79% Cart Abandonment Drop 		Custom Store Design, Conversion Rate Optimization, Speed Optimization, UX Audit
Onushshar Hand-Embroidered Jewellery & Accessories 219% ROAS Growth
151% Revenue Lift
41% Lower CAC
36% Higher CTR 		Performance Marketing, Creative Strategy, Catalog Ads, Audience Segmentation
MH London Contemporary Furniture 203% Revenue Growth
2.2× Conversion Rate
1.6s Page Load Speed
72% Bounce Rate Drop 		Store Redesign, Speed Optimization, UX Design, Mobile Optimization
Blue Star Consumer Appliances 173% Revenue Growth
2.1× Conversion Rate
32% Higher AOV
44% Bounce Rate Drop 		Store Redesign, UX Audit, Conversion Rate Optimization, Category Merchandising
RUMO Designer Leather Accessories 156% Organic Traffic Growth
2.9× Conversion Rate
38 New Keywords Ranked
61% Bounce Rate Drop 		SEO, Conversion Rate Optimization, Product Page Optimization, Content Strategy

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FAQ

Frequently Asked Questions

Explore common questions about MeroxIO's case studies, project approaches, and the outcomes documented across different Shopify and eCommerce projects.

01 How do I know if a Shopify agency is right for my store?

Look for relevant project experience, clearly explained solutions, and results that relate to the type of challenge your store needs to solve. Our case studies provide this context for review.

02 What should I look for when evaluating a Shopify agency's case studies?

Look for a clear business challenge, specific work completed, and measurable outcomes connected to that work. This gives you a better understanding of how an agency approaches real projects.

03 Are the results shown in MeroxIO case studies from actual projects?

Yes. The case studies on this page represent projects completed by MeroxIO, with results presented from the project information available for each client.

04 Does MeroxIO work with businesses at different stages of growth?

Yes. Our projects include businesses with different requirements, from improving an existing Shopify store to addressing specific SEO, performance, conversion, or growth challenges.

05 Which industries are represented in the case studies?

Our featured case studies cover industries including home décor, beauty, skincare, cosmetics, furniture, fashion, jewellery, toys, and consumer appliances.

06 Does MeroxIO work on existing Shopify stores?

Yes. Our case studies include projects focused on improving existing Shopify stores through redesign, SEO, speed optimization, CRO, and other targeted work.

07 Can one project cover more than one area of Shopify work?

Yes. Some projects combine areas such as store redesign, SEO, speed optimization, CRO, and performance marketing when they are relevant to the client's requirements.

08 How do I start a project with MeroxIO?

Share your store URL, current challenge, and goals with our team. We'll review your requirements and discuss the most relevant next step.