Shopify Themes
Compare different themes with real store traffic before choosing which storefront experience to keep.
9 Test TypesIncluded on every plan
10,000 Tested VisitorsIncluded on Free
From $49/monthPaid plans
Slack + WebhooksSupported integrations
ShopSplit A/B Test & CROFree plan · from $49/mo
Install ShopSplit FreeNot Sure Which Storefront Version Will Work Better?
ShopSplit lets you compare storefront variations with real visitor data, so you can see which version performs better before making changes permanent.
You can use ShopSplit to answer questions such as:
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Does the new theme perform better than the current one?
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Which product page template leads to stronger results?
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Does a different homepage section improve customer response?
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Which announcement message works better?
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Does a new cart experience help more customers continue towards checkout?
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Which variation generates more revenue per visitor?
What Is A/B Testing on Shopify?
A/B testing helps you compare storefront variations with real visitors and identify which version performs better.
Test Changes Across Important Parts of Your Store
What Can You Test With ShopSplit?
ShopSplit supports nine test types and includes them across all current plans.
Product Templates
Test different product page templates to understand how shoppers respond to each version.
Collection Templates
Compare collection page experiences and see how layout or template changes affect customer behaviour.
Cart Pages
Test different cart experiences before making a new setup permanent.
Homepage Sections
Compare homepage content or section variations using real visitors.
Announcement Bars
Test different promotional messages, offers, or announcements.
Page Elements
Compare supported individual storefront elements without changing the entire page.
URLs
Send test traffic to different URLs or experiences and compare their performance.
Features
Features That Help You Understand the Results
Guided Test Setup
Choose the test type, set your variations, define the traffic split, add your hypothesis, and configure your schedule and test thresholds. This gives each experiment a clear purpose before traffic starts reaching it.
Traffic Allocation
Control how visitors are distributed between your control and test variations. This lets you decide how much real storefront traffic each version receives.
Live Variant Previews
Review control and variant experiences before and during testing. This helps confirm that visitors are seeing the intended storefront versions.
Full-Funnel Tracking
Track visitors, add-to-cart activity, checkout rates, orders, revenue, and revenue per visitor. This gives you more context than judging a test only by clicks or page engagement.
Statistical Confidence
ShopSplit provides measures including confidence, p-value, statistical power, and chance to beat control. These metrics help you understand whether the difference between variations is meaningful enough to support a decision.
Revenue Attribution
Connect attributed orders and revenue with the variations being tested. This is useful when your main CRO goal is tied to purchases and revenue rather than interaction alone.
Device and Browser Segmentation
Supported paid plans provide additional segmentation by device and browser. This can help you understand whether a storefront change performs differently across customer environments.
Slack and Custom Webhooks
ShopSplit works with Slack and custom webhooks, allowing testing activity to connect with your existing workflows.
Free plan available · Install from the Shopify App Store
How It Works
How Does ShopSplit Work?
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01
Choose What You Want to Test
Start with one clear question. For example: Will our new product template generate more revenue per visitor than the current version?
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02
Create Your Variations
Choose the control and alternative experience, then configure your traffic allocation, hypothesis, schedule, and other relevant settings.
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03
Run the Test With Real Visitors
ShopSplit distributes visitors between the test experiences and tracks how each variation performs.
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04
Review the Results
Compare customer behaviour, conversions, orders, revenue, revenue per visitor, and statistical measures.
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05
Decide What to Do Next
Use the results to decide whether to keep a variation, continue testing, or try another approach. A test does not have to produce a new winner every time. Sometimes the useful result is learning that the original version performs better or that there is not enough difference to justify a change.
Look Beyond Clicks
What Can ShopSplit Measure?
ShopSplit helps connect storefront experiments with metrics across the buying journey.
Visitors
See how much test traffic reaches each variation.
Add-to-Cart Activity
Compare how customers interact with products across the test versions.
Checkout Rate
Understand how visitors progress further towards purchase.
Orders
Compare orders attributed to each variation.
Revenue
See revenue associated with the tested storefront experiences.
Revenue Per Visitor
Compare how much revenue each variation generates relative to the traffic it receives.
Statistical Confidence
Review statistical measures before deciding whether the observed difference is meaningful.
When Is ShopSplit Useful?
Before Launching a New Shopify Theme
Compare the new theme against your existing storefront before moving all customers to it.
When Changing Product or Collection Pages
Test different templates when you are unsure which experience better supports the customer journey.
When Improving Your Homepage
Compare supported homepage sections or content variations with real traffic.
When Testing Promotions
Evaluate different announcement bar messages or promotional approaches.
When Reviewing the Cart Experience
Compare cart-page variations and understand how customers behave before checkout.
When CRO Becomes an Ongoing Process
Use controlled tests to evaluate ideas over time instead of implementing every suggested change immediately.
Do You Need ShopSplit?
ShopSplit can be useful when your store receives enough traffic to compare storefront variations and you regularly make decisions about design, templates, messaging, navigation, or conversion experience.
It may be particularly relevant if:
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You are redesigning part of your Shopify store
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Your team regularly makes CRO changes
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You want to compare two storefront ideas
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You want revenue data alongside conversion data
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You prefer testing a change before applying it across the entire store
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You need a repeatable A/B testing workflow
Choose a Plan Based on Your Testing Needs
ShopSplit Pricing
All current ShopSplit plans include the nine supported test types. The main differences are visitor limits, concurrent tests, attributed orders, and additional result analysis.
Current pricing and limits are listed on the Shopify App Store. Charges are billed in USD, with recurring and usage-based charges billed every 30 days.
Free
$0
Suitable for stores starting with Shopify A/B testing or running one active experiment at a time.
- 10,000 tested visitors per month
- 1 active test at a time
- Revenue attribution on every order
- Statistical significance and winner evaluation
- All 9 test types included
Growth
$49/month
Suitable for stores running tests more regularly or needing more monthly testing capacity.
- 50,000 tested visitors per month
- Unlimited concurrent tests
- Unlimited attributed orders
- Revenue-per-visitor winner calls
- Device and browser segmentation
Pro
$99/month
Designed for stores with higher testing traffic and ongoing experimentation requirements.
- 100,000 tested visitors per month
- Unlimited concurrent tests
- Unlimited attributed orders
- Revenue-per-visitor winner calls
- Device and browser segmentation
Scale
$199/month
Designed for larger testing volumes.
- 250,000 tested visitors per month
- Features included in Pro
Which ShopSplit Plan Fits Your Store?
For stores that use A/B testing as part of an ongoing CRO strategy, the Pro plan provides more testing capacity and advanced analysis features.
| Plan Feature | Growth | Pro |
|---|---|---|
| Tested visitors/month | 50,000 | 100,000 |
| Active tests | Unlimited | Unlimited |
| Attributed orders | Unlimited | Unlimited |
| Revenue-per-visitor winner calls | Included | Included |
| Device/browser segmentation | Included | Included |
When Pro May Be a Better Fit
The Pro plan may be more suitable for stores running A/B tests regularly or working with higher testing volumes.
With 100,000 tested visitors per month, unlimited concurrent tests, unlimited attributed orders, revenue-per-visitor winner calls, and device and browser segmentation, Pro provides more monthly testing capacity than Growth.
Compare the available paid plans and choose the option that best matches your testing volume and requirements.
Built for Shopify
ShopSplit currently carries the Built for Shopify designation on the Shopify App Store.
It is developed and supported by MeroxIO IT Solutions, the same Shopify-focused team behind MeroxIO's broader eCommerce services and applications.
FAQ
Frequently Asked Questions
01 What is ShopSplit A/B Test & CRO?
ShopSplit is a Shopify A/B testing app that helps you compare different storefront versions using real visitor, conversion, and revenue data.
02 Can I A/B test Shopify themes?
Yes. ShopSplit supports theme testing, allowing you to compare storefront experiences using real visitor traffic before deciding which version to keep.
03 Can I test Shopify product pages?
Yes. ShopSplit supports product template testing, which can be used to compare different product-page experiences.
04 Is ShopSplit free?
Yes. The current Free plan includes 10,000 tested visitors per month, one active test at a time, revenue attribution, and all nine test types.
05 Are all nine test types available on the Free plan?
Yes. The Shopify App Store currently lists all nine test types as included in the Free plan.
06 How does ShopSplit help identify a winning variation?
ShopSplit compares performance and statistical confidence to help identify which variation performs better.
07 Does A/B testing guarantee a higher conversion rate?
No. A/B testing helps you understand how different variations perform. A new variation may perform better, perform worse, or show no meaningful difference.
08 Can ShopSplit track revenue?
Yes. ShopSplit tracks revenue, attributed orders, and revenue per visitor as part of its testing data.
09 Can I run more than one A/B test at the same time?
The Free plan supports one active test at a time. Current Growth, Pro, and Scale plans include unlimited concurrent tests.
10 When would I need a paid ShopSplit plan?
A paid plan may make sense when you need a higher monthly tested visitor allowance, multiple tests running at the same time, unlimited attributed orders, or additional result segmentation.
11 Does ShopSplit work with Slack?
Yes. ShopSplit currently lists Slack and custom webhooks as supported integrations.
12 Who supports ShopSplit?
ShopSplit is developed and supported by MeroxIO IT Solutions.
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Start Your First Shopify A/B Test With ShopSplit
Ready to Test a Storefront Change?
Choose what you want to compare, set up your variations, and use real visitor data to understand how each version performs. Start with the Free plan or choose a plan based on the testing volume and features your store needs.